Friday, May 25, 2007

Pay Per Click For Beginners

By: MN Richards

Pay-Per-Click advertising is a great way to make money online with affiliate programs. Unfortunately not every Pay-Per-Click engine is really effective. Sometimes you can get a lot of traffic but very few buyers. The best PPC advertising is Google Adwords. If you prepare your campaign properly you will get targeted visitors within hours coming to your site.

There are 2 sources that Google uses for these ads. Their search engine and different related websites (content). The most targeted is their search engine. From content, you will get a lot of traffic but not as many actual buyers. Whether you include content or not, always bear in your mind that you should consider your targeted market.


Steps in Starting A Google Adwords Campaign:

1. Make your account and watch for the confirmation link needed to activate it.
2. Start a new campaign by clicking the link "Keyword-Targeted" campaign.
3. Name the campaign.
4. Name your ad group.
5. Name the area, country, territory, regions, cities, or customized.
6. Make your ad - it needs to have a high CTR (click through ratio). Take care to do this well.[Read full article]

No comments: